1. INTRODUCTION

SBK Marketing Ltd (“SBK Marketing Ltd”) is committed to protecting and respecting your privacy.

We pledge to handle your data fairly and legally at all times and are committed to being transparent about what data we collect about you and how we use it.

This notice, which applies whether you visit our website, or communicate with us via email, post or telephone provide details of:

• how we use your data
• what personal data we collect
• how we ensure your privacy is maintained
• your legal rights relating to your personal data

The rules on processing of personal data are set out in the General Data Protection Regulation (the “GDPR”).

2. DEFINITIONS

Data controller – A controller determines the purposes and means of processing personal data.

Data processor – A processor is responsible for processing personal data on behalf of a controller.

Data subject – A person

Categories of data – Personal data and special categories of personal data

Personal data – The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier (as explained in Article 6 of GDPR). For example, name, passport number, home address or private email address. Online identifiers include IP addresses and cookies.

Special categories personal data – The GDPR refers to sensitive personal data as ‘special categories of personal data’ (as explained in Article 9 of GDPR). The special categories specifically include genetic data, and biometric data where processed to uniquely identify an individual. Other examples include racial and ethnic origin, sexual orientation, health data, trade union membership, political opinions, religious or philosophical beliefs.

Processing – means any operation, or set of operations, which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Third party – means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

3. WHO ARE WE?

SBK Marketing Ltd is the data controller and may also act as a data processor on behalf of its clients. This means we decide how your personal data is processed and for what purposes, or process data under instruction from our clients.

Our contact details are SBK Marketing Ltd, Unit 207, Chiswick Walk-in Centre, The Lightbox, 111 Power Rd, London W4 5PY.

For all data matters contact Kristen Grottick on contact@sbkmarketing.co.uk.

4. THE PURPOSE(S) OF PROCESSING YOUR PERSONAL DATA

We collect and use Personal Data as permitted by law for the legitimate interests of providing our products and services to our clients. We only process Personal Data that is relevant to the products and services that we provide and only for the purposes compatible with those for which the Personal Data was collected, received or otherwise authorised.

Our lawful bases for processing personal data include:

• Legitimate interests (for business development, marketing, advertising, CRM management and service delivery)
• Contract (where processing is necessary to fulfil contractual obligations with clients or suppliers)
• Legal obligation (where we are required to comply with legal or regulatory requirements)
• Consent (where required, including for certain marketing communications or cookie usage)

For client, media and supplier specific Personal Data, the purposes of processing may include:

• Day-to-day business relationships
• Business development activities
• Provision of SBK Marketing Ltd services
• Carrying out SBK Marketing Ltd obligations under client/supplier contracts and processing of financial transactions
• Marketing, advertising, lead generation and sales activities on behalf of clients
• Managing, storing and processing lead and prospect data through CRM systems and marketing platforms
• Website analytics, tracking and performance monitoring
• We use media Personal Data to identify relevant media contacts to maintain a dialogue and manage reputation through dissemination of market information, announcements and industry-relevant content

5. THE CATEGORIES OF PERSONAL DATA CONCERNED

The Personal Data collected may include:

• Contact information, such as name, postal address, email address and telephone number
• Personal Data that business associates provide in emails or written communications
• Lead and prospect data collected via advertising platforms, outreach campaigns and website forms
• Data collected automatically through the website (such as IP addresses, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our website, and dates and times of website visits)
• Data stored and processed within CRM systems and internal databases
• Financial information for contractual obligations
• Media contact information such as name, contact information, biographical information, career history, employment details, article headings and citations, social media handles and personal interests
• SBK Marketing Ltd also may obtain and use Personal Data in other ways for which SBK Marketing Ltd provides specific notice at the time of collection

We may collect personal data directly from you, from your interactions with our website, from advertising platforms, or from third-party sources where lawful to do so.

We never collect special categories of personal data.

6. SHARING YOUR PERSONAL DATA

Your personal data will be treated as strictly confidential. However, in order to operate our business and provide our services, we may share your personal data with trusted third-party service providers including but not limited to:

• Advertising platforms
• CRM systems
• Email and communication platforms
• Analytics and tracking providers
• Automation and software tools

All such third parties are required to respect the security of your personal data and to treat it in accordance with the law.

7. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

SBK Marketing Ltd will process personal data during the duration of any contract and will retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements.

In most cases, personal data will be retained for a period not exceeding two years after the end of the relationship, unless a longer retention period is required or permitted by law. After this period, any personal data not needed will be deleted.

8. YOUR RIGHTS AND YOUR PERSONAL DATA

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

• The right to request a copy of the personal data which we hold about you;
• The right to request that we correct any personal data if it is found to be inaccurate or out of date;
• The right to request your personal data is erased where it is no longer necessary to retain such data;
• The right to withdraw your consent to the processing at any time, where consent was your lawful basis for processing the data;
• The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller (known as the right to data portability), (where applicable);
• The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
• The right to object to the processing of personal data (where applicable).

You may access, correct, update or delete your Personal Data by contacting us using the details below. We will make every effort to respond to any requests within a month. We may need to verify your identity before providing access to your Personal Data.

You also have the right to lodge a complaint with the Information Commissioner’s Office if you believe that we have not complied with the requirements of data protection legislation.

9. TRANSFER OF DATA ABROAD

Some of our third-party service providers may process personal data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place to protect your personal data, such as standard contractual clauses or reliance on adequacy regulations where applicable.

10. AUTOMATED DECISION MAKING

We do not use any form of automated decision making in our business.

11. FURTHER PROCESSING

If we wish to use your personal data for a new purpose, not covered by this Data Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions.

12. CHANGES TO OUR PRIVACY POLICY

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back to see any updates or changes to our privacy policy.

13. SECURITY OF YOUR DATA

SBK Marketing Ltd is committed to taking appropriate technical, physical and organisational measures to protect Personal Data against unauthorised access, unlawful processing, accidental loss or damage and unauthorised destruction.

14. CONTACT

Questions regarding this Privacy Notice or the privacy practices of SBK Marketing Ltd generally can be mailed or emailed to:

SBK Marketing Ltd, Unit 207, Chiswick Walk-in Centre, The Lightbox, 111 Power Rd, London W4 5PY.

contact@sbkmarketing.co.uk

07789309739

15. COOKIES AND TRACKING

Our website uses cookies and similar tracking technologies to improve user experience, analyse website performance and support marketing activities.

These technologies may collect information such as IP address, browser type, device information and user behaviour on the website.

We may use cookies and tracking technologies provided by third-party platforms including advertising networks and analytics providers.

Where required, you will be asked to provide consent for the use of non-essential cookies via a cookie banner. You can manage or withdraw your consent at any time through your browser settings.