We supported CAS across social media management, website improvements, and SEO optimisation to ensure the firm was positioned professionally within a specialist architectural niche. Alongside this, we implemented structured email marketing to support B2B relationships and maintain communication with industry contacts. The objective was to strengthen authority, increase visibility, and ensure the practice reflected the calibre of work it was capable of delivering.

Kristen worked closely with Valeria Passetti, who at the time was Vice President of RIBA, helping align the brand’s positioning with the expectations of high-level architectural and heritage stakeholders. While this was an early-stage partnership, it played a foundational role in helping CAS establish itself properly within the heritage architecture space.