While we produced professional media across their internal development and construction projects, the primary commercial focus was on scaling their engineering division. We implemented Planning Portal B2B campaigns, Meta Ads, Google Ads, and in-house sales qualification. On the very first day of launching Google Ads, we closed a £1,500+ engineering project the same day, having spent just £10 in ad spend – made possible by our in-house sales team calling and qualifying the lead within minutes of submission. It remains one of our most efficient paid advertising success stories to date.

Momentum accelerated quickly. During one standout week, we booked 17 site visits in a single week with architects seeking B2B collaboration, generated through targeted Planning Portal email campaigns paired with structured sales follow-up. Over the course of the partnership, we helped position Imperium as one of the most recognisable engineering and design & build firms in Kent. While exact revenue attribution across divisions is complex, the campaigns and systems we built generated millions in project value and hundreds of thousands in engineering service fees. This was a full-scale, high-impact partnership – and one of the most commercially powerful projects we’ve delivered.