River Construction Essex
Revenue Generated
£400,000
Avg. Views
250k Per Post
Avg. Site Visits
15 Per Month
Avg. Projects Closed
1.5 Per Month
Avg. Followers
350+ Per Month

Project description
We began working with Martin and Kayleigh, founders of River Construction, in late September 2025, partnering with them as a full end-to-end marketing and sales provider. Our role was to reposition the business, build demand locally, and generate a pipeline strong enough to support serious growth. We delivered a complete website rebuild and brand guidelines overhaul to create a professional, conversion-focused foundation from day one.
Results followed quickly. Through professional on-site media, consistent social content, and Meta Ads only, River Construction’s content now averages 100,000 views per post, driving strong local visibility across Essex. On the lead generation side, we delivered price- and location-qualified enquiries at an average cost of £12 per lead. One of the most notable outcomes was securing a £400,000 project, directly generated through the system we implemented.
Alongside paid media, we ran a highly targeted B2B email campaign designed to win commercial work in the local area. Within the first week of launching the campaign, we booked 17 meetings with qualified architects, creating immediate momentum and long-term opportunity. The overall impact was so strong that River Construction requested we pause Meta Ads until early summer to allow them to fulfil the volume of work already secured. We continue to support the business strategically, with campaigns ready to scale again when capacity allows — a clear example of marketing creating more demand than a company can comfortably handle.
Key Details
- Founders: Martin & Kayleigh
- Location: Essex
- Service Type: Construction
- Markets Covered: Essex and surrounding areas
- Services Delivered: Website redesign and development, brand guidelines overhaul, professional photography & videography, ongoing social content, traffic and engagement campaigns, Meta Ads, B2B email outreach, lead qualification and sales support
- Paid Advertising Channels: Meta Ads only
- Cost per Lead: ~£12 per qualified lead
- Largest Project Won: £400,000
- Start Date: Late September 2025
Core Services Carried out:
Videography & Photography
On-site, industry-trained media for property and construction projects.
SEO
Search-led content and optimisation that drives long-term inbound leads.
Branding
Clear, credible brand identities built to win trust and bigger projects.
Social Media Management
Consistent content that turns socials into a live portfolio.
Meta Ads
Targeted Meta campaigns focused on qualified lead generation.
Google Ads
High-intent search ads capturing demand when clients are ready to act.
Website Development
Conversion-focused websites built specifically for the property sector.
In-House Sales
Industry-trained sales teams that qualify, book, and convert enquiries.
